Facebook may not have the same hype around it as TikTok or Instagram but ecommerce brands can still reap significant brand amplification and ROI from the platform. Careful audience targeting and a seamless customer experience make it an essential platform for driving conversions.

The Facebook algorithm prioritizes content that engages users based on who posted it, type of content and other factors. To boost engagement, use different content formats like video and carousel ads. You can now  buy facebook accounts in bulk to increase your brand presence and more from Bulk Accounts Buy 

1. Optimize for mobile

With over 3 billion monthly users, mobile has become the top priority for Facebook for both user experience and ad effectiveness. To take advantage of this, create campaigns in your Facebook Business Manager using an ad type designed for mobile. This can be as simple as a Lead Ad, which looks like a regular image or video ad at first but takes the user into an Instant Form to collect their information (like newsletter signups, PDF/ebook downloads, event RSVPs, or booking sales calls and consultations).

Alternatively, you could also use a Carousel Ad to showcase multiple images or videos, each of which hosts an external link that opens in a pop-up window inside Facebook (saving users from having to wait for a website or other outside page to load). If you do choose to share links with your followers, make sure they’re optimized for mobile too by using square (or even better, portrait) images that take up more vertical space in a feed, and strategically adding hashtags throughout your post so it’s easy to find on search.

2. Invest in AI

From the steam engine igniting the Industrial Revolution to the electric power transforming the 20th century, every era has been defined by groundbreaking technologies. The advent of artificial intelligence (AI) has many experts believing that we’re on the cusp of another such transformative era.

AI-related investment is expected to rise significantly in 2024, though the near-term economic impact may be modest compared to previous technology booms. That’s because the benefits from this new type of tech are expected to spread across industries and the business value chain.

For example, fabless semiconductor maker Marvell Technology is riding the wave of interest in AI-optimized data centers. Its share price is currently trading below its value, so starting an accumulation position now could yield a significant return later.

Meanwhile, generative AI (GenAI) continues to disrupt the world of software development. In the absence of federal regulation, companies will need to self-regulate in order to use GenAI responsibly, which will require the creation of new positions like in-house AI ethicists, curators, policy makers, and legal advisors. The winners of the GenAI race will be those that incorporate RAI principles and prioritize their employees’ well-being.

3. Integrate UGC

UGC, from product photos to customer reviews and testimonials, is a proven way to build brand credibility on Facebook. It can also help you amplify reach and connect with your audience in a more authentic, human way.

To leverage UGC effectively, it’s important to understand your objectives and measure relevant metrics. Whether you’re looking to increase brand awareness, boost conversions, or build loyalty, each goal requires a different approach.

For example, a fashion retailer that focused on user-generated content in their dynamic product ads saw a 440% increase in ad engagement and increased click-through rates. The brand was able to get creative with their ads by using the same content they had already been sharing on Instagram to drive Facebook clicks and ad engagement.

To integrate UGC into your dynamic ads, work with a partner that can provide a seamless workflow. For example, one of our clients, a footwear manufacturer, worked with StitcherAds to use its product feed manipulation tool to automatically ingest images from their Olapic account into their Facebook product feed. Then, they created dynamic ads that combined their own branded imagery with the authentic UGC that was driving engagement on their other social channels.

4. Focus on audience targeting

In order to be effective on social media, you must be able to target your content and messaging to specific consumers. This practice is referred to as audience targeting, and it ensures you reach people who are interested in your product or service and not just random people browsing the internet.

One way to do this is by creating a boosted post. Boosted posts appear on your Page like an organic post but are more targeted and can be promoted to specific audiences through Ads Manager. Another is by using in market audiences, which are curated groups of users who have expressed interest in your products. These are great for capturing leads, as you only pay when someone clicks and converts.

Lastly, you can also use video to capture the attention of your Facebook audience. Videos have the highest engagement rates of all types of content on Facebook. They can be a great way to introduce your brand or tell a story about a product or service you offer. The key is to keep the video short and engaging, which will help you avoid ad fatigue.

5. Optimize for ecommerce

Facebook is the top social media platform for ecommerce businesses, and has billions of followers. If you want to get the most out of this audience and grow your business quickly, consider implementing the following proven tips for Facebook page optimization.

Optimize your product feeds for both Facebook and Google Shopping. This includes removing brand names from your store product titles, ensuring that all images are high-quality, and incorporating unique labels into your product categories. Use these product feed best practices to increase your visibility and boost your ROAS.

Create dynamic ads using product catalogs based on your customer data (ie, “$200+, name-brand t-shirts”). These ads are very warm and can be used for retargeting. Also, use carousels and videos to promote your best-selling products to new audiences. Lastly, monitor and tweak your Dynamic product ad frequency to avoid ad fatigue and maximize the impact of your ads on your bottom line. This can be done with a Facebook analytics and reporting tool such as Keyhole. The right combination of strategies for your business will help you reach your short-term and long-term growth goals.